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Trust Flow is often compared to the academic concept of citing reliable sources. Just as a research paper gains credibility by referencing authoritative works, a website's trustworthiness improves when it receives links from other trusted websites. This metric assesses not only the direct links but also the indirect connections that form a web of trust across the internet. A link from a high-trust website passes on some of that trust to the linked website, creating a network of credibility that search engines use to evaluate a site's worthiness.

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